4/28/20 - For Immediate Release:
The Mad River Valley Chamber of Commerce, Mad River Glen and Sugarbush collaborated on a weekly TV show this past ski season that was streamed live to the Mad River Glen and Sugarbush Resort Facebook pages as well as the Mad River Valley TV YouTube channel.
The program was also re-broadcast on Channels 44 (standard-definition) and 244 (high-definition) on Waitsfield Cable.
The show, Mad River Valley Live, featured guests from the Mad River Valley community, behind the scenes ski area videos, live interaction with fans on social media, a segment highlighting comical posts from an online bulletin board and local news from The Valley Reporter.
Mad River Valley Live was hosted by Eric Friedman, Executive Director of the Chamber, and co-hosted by John Bleh, Public Relations Manager at Sugarbush, and Ry Young, Marketing & Events Manager at Mad River Glen.
The 11 episodes produced 58,612 views, with 55,595 views on Facebook and 3,017 views on YouTube. Last year the 16 episodes of Mad River Glen Today garnered 42,102 views on Facebook and YouTube.
On TV the show was made available to 2,000 Waitsfield Cable subscribers and was picked up by other public access TV stations across the state of Vermont, including channels in Montpelier, Newport, Bristol, Colchester and Brattleboro.
All episodes can be viewed on the Mad River Valley TV YouTube Channel.