4/8/19 – For Immediate Release:
Mad River Valley TV and Mad River Glen collaborated on a brand new TV program this ski season that was streamed live to Mad River Glen’s Facebook page and MRVTV’s YouTube channel. The program was also re-broadcast on Channels 44 (standard-definition) and 244 (high-definition) on Waitsfield Cable.
The show, Mad River Glen Today, a mash-up of a late night TV show, Mr. Roger’s Neighborhood and Wayne’s World, featured an ensemble cast of Mad River Glen employees and was hosted and produced by Eric Friedman, the ski area’s Marketing Director.
The 16 episodes produced 30,500 views on Mad River Glen’s Facebook page and 4,417 views on MRVTV’s YouTube channel. Replays were also shown on Mad River Glen’s YouTube channel, adding 7,185 views. Overall, the show generated 42,102 views.
On TV the show was made available to 2,500 Waitsfield Cable subscribers and was picked up by other public access TV stations across the state of Vermont, including channels in Montpelier, Barre, Bristol, Richmond, Brattleboro and Middlebury.
“Our collaboration with Mad River Valley Television was a tremendous success on a number of levels. It created an opportunity to shine a spotlight on unique characters within the Mad River community. The show provided us outstanding content for our social media platform and allowed us to share the Mad River Glen story to a wider audience in a cost-effective way. Perhaps most importantly, our staff really embraced the show, creating the unintended consequences of building morale and cohesion. I am so thankful that MRVTV came to me with this wacky idea and that I had the sense to embrace it,” says Friedman.
“We were very excited to partner with Mad River Glen on this project and are thrilled it attracted such a huge following. MRVTV’s live streaming service is a form of fundraising and we are very gratified it provided a lot of value to our partner, Mad River Glen,” said Keith Berkelhamer, Executive Director of the station.